RATE IT! Chuck Bass - the Model

The enigmatic Chuck Bass...er...Ed Westwick, actually, is the new eye candy in the upcoming K-Swiss campaign for their classic sneakers.

K-Swiss will feature Ed in both their print and TV campaigns, and most importantly, will showcase his band 'The Filthy Youth'. The sports company is hoping that the mix of music and cool Brit stylings will have fans of 'Gossip Girl' hooked. Watch out for the campaign to kick off next February.

(photo: The CW)