Friday, August 5, 2011

RATE IT! Sprinkles

Last month when I wasn't following in Ferris Bueller's footsteps in Chicago, I was swooning over a new crush. 

Sprinkles. Where have you been all my life?

Sprinkles is an American cupcake powerhouse. Who knew that such delights awaited me in Chicagoland? I feel like I'm the last person on earth to discover this yummy indulgence. So much time wasted. So many cupcakes not eaten...

Candace Nelson created Sprinkles a few years ago in California and now her delicious enterprise has shops in several U.S. cities including New York City, Beverly Hills, Washington D.C., Dallas and of course, Chicago. Their cupcakes are moist, mouthwatering bundles of joy made fresh on the premises. I kid you not. Sprinkles take cupcakes seriously - and their dedication is palatable (literally!). 

Here's just a sampling of their flavours: dark chocolate, peanut butter chocolate, red velvet, lemon coconut, black and white, cinnamon sugar, name but a few. And if you want to attempt to recreate the Sprinkles experience at home, you can purchase cupcake mixes in store. Genius!

The Sprinkles shops are all immaculate, uncluttered and simple in design - IT WORKS! The focus is on the cupcakes and let me tell you, it is love at first sight! Each cake is perfectly formed, not sloppy -- so unlike my first (and only!) visit to the famous Magnolia Bakery (yes, the very cupcake place featured in Sex and the City) in Manhattan. Sprinkles easily trumps Magnolia. There, I said it. 

For now, my crush will have to be an unrequited one. My memories - so vivid that I could almost taste them - will have to carry me through until I can be reunited with my love. Sprinkles has yet to open shop in Canada. They hope to bring their sweet offerings here soon and possibly to other cities... Boston, London! When they do arrive in Toronto, I will be first in line waiting to place my order for a vanilla milk chocolate, peanut butter chip and chocolate marshmallow!

(photos by: Jackie Middleton - cupcakes shown: chocolate marshmallow, vanilla milk chocolate)

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