HATE IT! Sherlock Holmes' Cheese

...or should I say, coffee?

Cheesiest movie tie-in... 7-Eleven® and the new Robert Downey Jr./Jude Law vehicle, "Sherlock Holmes."

The ads running in magazines such as 'Entertainment Weekly' exclaim, "Mystery Solved. 7-Eleven® has great coffee," and they invite consumers to "Investigate our coffee." Er, no thanks! Robert & Jude looking all hot and intense won't lure me into your fluorescent coffee-peddling establishment.

Too bad "Sherlock Holmes" doesn't have a more exciting marketing partner. 7-Eleven® Coffee? Why? Is the movie that dull that you need copious cups of 7-Eleven®'s java to get through the flick? If you're going that route... pick Starbucks or some other merchant with a little more coolness.